Here is a shocking statistic. Please read it carefully because the
future of your business may depend on how you deal with it. 99% of
people who visit a typical business website leave without buying
anything or making contact with the business.
In other words, you could be losing 99% of the potential customers who visit your site.
Your customers have become so used to ‘surfing’ the web, they’ve
trained themselves to just glance at your website before moving on to
the next one.
The biggest challenge with your website is not the design – it’s getting the visitor to STOP and begin a relationship with you.
Here’s how we achieve this…
Before any purchasing decision is made, your potential customer wants
information. The higher the price, the more complex the decision or the
more choices there are, the more information they need. The company
that willingly and freely gives the prospect the most helpful
information is most likely to win the business over their competitors.
The most effective way of getting someone to stay on your site and
begin a relationship with you, is to offer them something of high value –
and the very best thing you can offer is free but valuable information.
So what sort of information do you send the prospect? Not a brochure –
that’s clearly sales literature and will go straight into the bin.
It has to be something of high perceived value that demonstrates your
professionalism and expertise but at the same time persuasively and
subtly convinces that prospect that you are the ONLY alternative.
A smartly designed and well written ‘Top Tips’ report, with your name
on the front as the author, is proven to be the most effective way by
far of educating your prospects and turning them into customers.
And if the report is written professionally, by an expert copywriter,
it will do all the selling for you – so that you don’t have to.
Sounds like a lot of work? IT IS. Which is why we do the whole thing for you!
The report is automatically sent to anyone who registers on your
website and you can follow up the same day to make sure it’s arrived.
This isn’t a sales call – it’s the author of the report calling to make
sure it arrived safely. Naturally and easily you can ask what prompted
the request – and identify your prospect’s requirements – without having
This approach of building a relationship with ‘Permission Marketing’ is transformational – even more so in a competitive market.
Alternatively, a “One Time Only” offer voucher can get amazing results – especially if you are an ecommerce business.
The voucher can be instantly downloaded in return for the visitor’s
contact details and not only does this add another person to your
prospect database, it encourages an immediate purchase.
WHAT WE DO FOR YOU…
- We interview you to create your report. Our copywriter will interview you for up to 60 minutes on the telephone
- We will record your interview
- We will write, edit and proofread the report for you
- You will receive the proof and make any edits or amendments
- We will create a powerful title for your report
- We will design the report
- The report will be set up in the email marketing autoresponder system to be sent out instantly to everyone who requests it
- We can also design a One Time Offer voucher for immediate download included in the report.